Psychotherapy Vs Crisis Intervention Essays - Clinical Psychology

Psychotherapy Vs Crisis Intervention Essays - Clinical Psychology Psychotherapy Vs Crisis Intervention Psychotherapy, otherwise called emergency guiding, is an sorted out theoretical system, which utilizes different mental speculations to help a person towards issue goals. This kind of treatment/directing might be fitting after emergency mediation since the objective of psychotherapy is issue goals and the objective of emergency intercession is issue the executives. The two ought to consistently be dealt with discrete. Both regarding capacity and application. Psychotherapy is typically a more extended term kind of guiding. It depends primarily on setting up correspondence between the advisor and individual as a methods for understanding and changing the individual conduct. The definition of an arrangement of assault on the issue may be weeks or months really taking shape while the attacker and individual investigate for the basic reason of the difficult that encouraged the emergency that made the individual look for help in the first place. In psychotherapy, the advisor drives the person to self-disclosure furthermore, endeavors to remediate pretty much continuous enthusiastic issues all together that better approaches for adapting with stress and new examples of conduct may create. Emergency intercession in any case, manages the here and presently. The objective of emergency intercession is to help the individual recapture a pre-emergency strength. This can be achieved by interfering with the maladaptive conduct of the person as capably and rapidly as conceivable. This will regularly require accommodating the person that which the individual can not give for themselves. This could be enthusiastic or physical support or even heading at once in the people life when self - course might be incomprehensible. In this manner, each momement is urgent to the intervener, particularly if the individual is to augment their contribution in psychotherapy after the emergency. In contrast to psychotherapy, emergency mediation calls for prompting strategies quickly by the intervener to enable the person to find a versatile methods for adapting to a specific emergency. Since the term emergency for the most part alludes to a people recognition of sentiments of dread, stun and/or trouble about a disturbance instead of the interruption itself, emergency mediation requires cautious appraisal of the individual, family and natural elements. Since of this, the intervener is urged to choose, incorporate and apply helpful ideas and methodologies from every accessible ways to deal with assistance the person. Not at all like the long, costly, psychotherapy, emergency intercession is regularly present moment, six to twelve weeks. The focal point of intercession must keep on relate to the quick emergency and avoid the uncertain issues or past issues except if these issues relate legitimately to the treatment of the current horrendous mishap. Both emergency mediation and psychotherapy endeavor to keep up harmony in the person. Be that as it may, emergency intercession, an intervener takes positive control giving quick soundness to the person. Psychotherapy centers around the advisor driving the individual into disclosure of self and instructing adapting systems for the genuine basic reasons for the people individual emergency. Emergency mediation is met to be transient procedure relieving impending risks, where as, psychotherapy is a drawn out procedure driving a person through hidden injuries to figure out how to adapt effectively to day by day life.

Black-Figure Amphora free essay sample

The Unknown, Greek, Attic dark figure Amphora, was made in 520 510 BCE, during the Archaic time frame which was from 600-480 BCE. The medium is earthenware, the piece is sixteen inches and it was a Museum Purchase. Toward the start of the progress into the age-old craftsmanship lost its geometric and unbending style and changed into an increasingly characteristic and genuine. The human figure changed from being triangular to increasingly practical anatomically right human structures. These fgures normally spoke to representations of epic stories. Likewise during this time the outstanding obsolete grin was presented. As a result of this change, Artists with a focus in earthenware had the option to completely get capable in the aptitude of the Corinthians, while in Athens. The term upper room is gotten from the word Athenian due to the zone that encompasses it. In this area dark figure stoneware was exceptionally high sought after in business sectors and the remainder of the Mediterranean district. We will compose a custom paper test on Dark Figure Amphora or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Earthenware was broadly utilized in pot making during the old time frame. There was two distinct sorts of strategies that were utilized to embellish the pot. One was red-figure, and the other was dark fgure. The names depict the procedures of how hese kinds of pieces are made. The amphora is a dark fgure piece. The amphora was a mainstream piece in Ancient Greece. They style of the Jar was typically etched to have a tightening base and neck with a wide body that had two handles. An amphora is a vessel for putting away or shipping nectar, water, wine or olive oil. The procedure that was utilized to make this dark fgure piece was first you needed to shape the piece, and afterward the craftsman would paint dark fgures on the amphora utilizing slip produced using dirt and water. At that point they would take a sharp tipped instrument and bring into the dark figure to eveal the orange dirt underneath. The piece was terminated in three distinct stages. The procedure they utilized included adjusting with the measure of oxygen permitted I during the terminating forms which permitted a few pieces of the dirt to remain orange and for others to turn dark. The scene portrayed on the amphora is the parade of Dionysus. Dionysus is the Greek god who is the lord of wine and wine making. On one side Dionysus is holding grapevine branches and his Kantharos which is a compartment molded like a bowl that is loaded up with a ceaseless flexibly of his wine. He is standing etween two different satyrs while being trailed by Maenads who show up on the opposite side of the vessel. These animals are once in a while alluded to as the raving ones, they are wild ladies and supporters of the wine god who like to get alcoholic and settle on terrible choices. During the Archaic time frame potters utilized components of Greek folklore to brighten their bits of work. One thing that is outstandingly absent is the effectively conspicuous Greek key. This is normally tound on either the neck or e tn body ot the piece. In this specific piece the craftsman utilized dark fgure. Dark fgure earthenware is sually known for its complex specifying contrasted with red fgure which is known for its more moderate methodology. One could without much of a stretch expect that it is Dionysus on the amphora on the grounds that in dark fgure he is constantly depicted with his wine bowl, long pointy facial hair, since quite a while ago twisted hair and long dress like robe. In spite of the fact that the really explicit plan of the robes fluctuates they all have a particular key at the base of them. Dionysus can likewise be spotted by the crown of grape leaves on his head. If you somehow managed to look carefully you can see the enormous adapted outsider like eyes that was synonomyus ith the antiquated, alongside the misrepresented muscle tone of the body, this was done in light of the fact that physical wellness was critical to Greeks.

The Concepts of Ethics, Its Potential Problems and Solutions

The Concepts of Ethics, Its Potential Problems and Solutions Smith is buying a business named Underground Shoes and Accessories close Lutz, Florida. During the most recent couple of years, the business has had a few issues with the law as a result of cases of bogus promoting and illegitimate end of workers. Therefore, Smith is worried about the moral culture of the firm. This article tries to audit the ideas of morals fundamentally, assess potential moral issues in Smith’s business, and assist him with proposing the answers for his problems.Advertising We will compose a custom paper test on The Concepts of Ethics, Its Potential Problems and Solutions explicitly for you for just $16.05 $11/page Learn More Based on the above depiction, it is obvious that Smith will be confronted with overpowering assignment when he assumes responsibility for the firm. For Smith’s firm to be effective, it ought to have human, money related, and physical assets to handle the circumstance (Agarwal, 2010). Additionally, Smith must be touchy to interior and outer difficulties. Through this, he will be required to reengineer and rebuild his firm. Thusly, he might be required to lessen or build the size of his workforce and upgrade outstanding administration abilities in the firm’s top administration. To forestall clashes between his firm and the law, Smith must plan and execute a proper moral culture with prompt impact. When he gains the firm, he ought to define another code of morals in the organization. The new code of morals should verbalize the acknowledged gauges. To accomplish this, he will be required to fortify moral culture and advance a moral workforce inside the official branch. Correspondingly, the new code of morals ought to be utilized to standardize morals inside the firm. The code of morals ought to delineate an expansive worth arrangement of an association, depict the organization’s standards, and detail rules for dynamic that are as per these standards (Paliwal, 2006). From that point, Smith ought to guarantee that the code of morals is executed and clung to at untouched. Moreover, he ought to choose a team to examine on the charge of unjust end of representatives. Through the team report, administrators liable for the demonstration ought to be considered responsible. Likewise, the team should think of proposals on the best way to encourage the connection between the representatives and the administrators. Through this, the creation of the workers will be expanded. Similarly, Smith ought to guarantee that his firm encourage buyer certainty by delivering quality items. Also, products’ commercials ought to be genuine.Advertising Looking for article on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More To improve the human asset the executives of the firm and evade future lawful issues, Smith must actualize reasonable administration measures. Clearly the past human asset supervisory crew took an interest i n unfair end of representatives. In that capacity, a large portion of the past administration techniques will lose their legitimacy in the new firm. While counsels and between time supervisors can give a portion of the administration abilities important to pivot this firm, Smith must be set up to structure the firm’s the board organs (Bibeault, 2002). In this manner, Smith must designate another group to improve the connection between the workers and the official. The named group ought to involve capable and proficient people to rescue the association from falling. Through this, the organization ought to create and actualize reasonable salvage plan. The arrangement should address the essential issues, tackle the hidden causes, and improve moral culture. Thusly, Smith will guarantee that his firm’s salvage plan is based on a hearty establishment. So also, the plans should handle potential legitimate difficulties later on. References Agarwal, O. P. (2010). Turnaround the board with business process re-designing. Mumbai India : Himalaya Pub House. Bibeault, D. B. (2002). Corporate turnaround: how chiefs transform failures into victors.. New York: McGraw-Hill. Paliwal, M. (2006). Business morals. New Delhi: New Age International.

Water Pollution Is Essential For Life And A Basic Need For...

Clean water is essential for life and a basic need for all humans. Water pollution is the destruction of water quality due to the addition of chemical or biological contents which cause detrimental effects to the life of humans, animals, and plants, making it unsuitable for use. The use of polluted water causes harm, disease, or death to living beings. Control measures and management are needed to reduce these effects, but at what cost? Clean drinking water in some parts of the world boils down to economics. How do we balance the need for clean drinking water to prevent death and disease against the expense to maintain clean water resources? Reducing the causes of water pollution can take many forms. Uncontrolled urbanization and industrial waste released into water sources are a few areas that need to be considered. Corrective and preventative measures incur extreme expense to governments, private industry, and individuals in urban planning; however, saving the lives of humans, anim als, and plant life cannot be compared to a dollar figure. Human survival on earth relies on water as an everyday necessity, creating the urge to preserve water. The earth’s surface is covered by 71 percent water. Water is also found in rivers, lakes, glaciers, ground soil, and aquifers. Water is vital to every aspect of human life, directly and indirectly; therefore, it is imperative to conserve it to ensure that the cycle of life continues. Water supports vegetation resulting in the creation ofShow MoreRelatedHow Clean Is Your Water?1223 Words   |  5 PagesHow Clean is Your Water? There are few necessities for basic survival, not only for humans, but for all living creatures. The only basic necessities we all need are air, water, food and shelter. Everyone has access to air. Generally, people can go to their local supermarket and purchase food, grow their own food or are given food stamps from the government. There are even homeless shelters and programs for people without shelter to utilize. Yet not everyone in America today has access to clean,Read MoreThe Millennium Ecosystem Assessment ( Mea )869 Words   |  4 Pagesnatural system to human beings. The environment is our life support system and provides services to humans such as water, producing air, food, energy and freshwater that sustains wildlife and creating employment and income for the people .TEEB (2010). Ecosystem services bring multiple gains to humans either directly and indirectly from these ecological systems and in relation to services pertaining to food provision, water regulation and may others, all of which are essential for human well-being. MEARead MoreDrinking Water Shortage and Water Pollution Essay1434 Words   |  6 Pagesan item. They neglect basic maintenance until they damage their belongings beyond repair, and expect that they’ll always have enough. But some things are beyond their control, beyond there power or financial ability to replace or repair. The world’s drinking water supply is one of these without concern, without attention, without preventative maintenance and reclamation and if nothing is done about it, the worlds drinking water supply will not be able to support the needs of the future. Read MoreThe Global Water Supply Is Essential For The Survival Of All Species1677 Words   |  7 PagesWater is the most important substances on Earth as it is essential for the survival of all species. Water covers seventy-six percent of our planet, and it is easy to think that it will always be plentiful (Girard). However, the way society misuse the substance makes freshwater start to become incredibly rare. The global water supply is becoming more of an issue every day. Water is a resource that much of the developed world takes for granted, but that many in the developing world struggles to findRead MoreThe Effects Of Global Warming On The Environment1178 Words   |  5 Pagesenvironmental threats, and the main of them are air pollution, water pollution and global warming. Air pollution is caused by substances that may harm living things or damage non-living things. Some common atmospheric pollutants are carbon monoxide, methane, nitrogen oxides, sulfur dioxide and so on. Indus try production, usage of non-clean energy and vehicles are three main sources of air pollution. Water pollution includes natural pollution and man-made pollution. Due to the dissolution of geological, atmosphericRead MoreThe Effects Of Global Warming On The Air Pollution1269 Words   |  6 Pagesenvironmental threats, and the main of them are air pollution, water pollution and global warming. Substances that may harm living things or damage non-living things cause air pollution. Some common atmospheric pollutants are carbon monoxide, methane, nitrogen oxides, sulfur dioxide and so on. Industry production, usage of non-clean energy and vehicles are three main sources of air pollution. Water pollution includes natural pollution and man-made pollution. Due to the dissolution of geological, atmosphericRead MoreFood Security Is A Basic Right Of Man And An Essential Condition For A Populace1606 Words   |  7 PagesFood is considered a basic right of man and an essential condition for a populace to be better nourished and healthy. According to Calhoun (2013), food security has become acknowledged as a significant health issue of the public. For instance in Canada, it is a social health determinant. Nonetheless, food security has not been realized by all society members. Food insecurity is experienced when frequent access to food that is nutritionally sufficient and safe is limited or indeterminate. In CanadaRead MoreIs The Universal Declaration Of Human Rights?1059 Words   |  5 Pagesevents embrace similar themes. The same concept of Mr. Twain’s history comparison can be brought in support of why the Universal Declaration of Human Rights (UDHR) drafted in 1948 by the UN --an international agreement that dictates basic rights and undeniable freedoms in which all human beings are entitled to-- should be updated. After analyzing the Human Rights Treaty it was concluded that amending the UDHR should be considered because of advancements in the world, in main part due to globalizationRead MoreConserving Water Is Conserving Life. Earth Is Often Called1129 Words   |  5 PagesConserving Water is Conserving Life Earth is often called the â€Å"Blue Planet†, and rightfully so, since nearly 75 percent of the planet is covered with water. This may lead some to believe that conservation is not concerning or an important issue. What many do not realize is that only 3 percent of that 75 percent is freshwater, and less than one-third of the fresh water is in a form or location that is accessible for human consumption (American Museum of Natural History). Water conservation is anRead MoreThe Clean Water Act ( Cwa )1325 Words   |  6 PagesClean Water Act (CWA) was passed, and it established the infrastructure for waste-water management in the U.S. The CWA’s main objective is to ‘recover and preserve the physical, biological, and chemical purity of water. The CWA formed a program that would ensure communities had clean water by limiting the exposure of contaminants in U.S. waterways. Waste-water treatment is essential to the world because it gives people ability to use streams a nd rivers for swimming, fishing and drinking water. In the

Upton Sinclairs The Jungle and the Meat-Packing Industry...

Meatpacking pertains to the raising, slaughtering, packaging and processing of livestock such as pigs, cows, and chickens. Prior to slaughter, animals are grown and fed. Food borne illness and pathogens still plague the meatpacking industry since the creation of meatpacking. The government plays a huge role in providing legislation and ensuring the safety of meat products and business. Although the government is meant to inspect and guarantee safety, many unlawful practices appear overlooked pertaining to the safety of meat for consumers. Meatpacking commenced thousands of years ago, and the safety of the meatpacking industry has been evaluated greatly since the industrial revolution in America. The history of the meatpacking†¦show more content†¦The acres that consisted of stockyards, feedlots, slaughterhouses, and meat-processing plants, as well as the close housing area for workers became known as â€Å"Packingtown†. Meatpackers created an industrial assembly line, requiring about 80 separate jobs from the slaughtering of an animal to processing the meat for sales (BRIA 24 1 B Upton Sinclair’s The Jungle: Muckraking the Meat-Packing Industry). The scraps of an animal ended up in lard, soap, and fertilizer. Unskilled immigrants executed all the hazardous work, in dark and extremely hot rooms. Workers stood on floors covered with blood, meat scraps, and foul water (BRIA 24 1 B Upton Sinclair’s The Jungle: Muckraking the Meat-Packing Industry). Women and children over 14 were given specific jobs such as sausage making and canning. Salaries consisted of pennies per hour, and work consisted of 10 hours per day, 6 days a week. â€Å"Pacesetters†, or skilled workers that sped up the assembly line earned as much as fifty cents an hour, but caused turmoil among the other less paid workers. Immigrants overflowed into tenement apartments in Packingtown, Chicago, next to stockyards and huge city dumps. In 1904, the Chicago meat packe rs union went on a strike, demanding higher wages and safer working conditions. The big four companies suppressed the strike and replaced the strikers, causing poverty among the strikers. An editor from appeal to reason, a popular newspaper at theShow MoreRelatedUpton Sinclair: A Voice For Food Safety Essay1501 Words   |  7 Pagescentered on immigrant life in the Chicago meat packing district. â€Å"The Jungle,† was written by Upton Sinclair, a 27 year old author from Baltimore under a $500 advance from a socialist newspaper. This novel soon became a focus of controversy and change within the United States. Though known more for it’s horrific portrayal of the conditions inside slaughterhouses, only 60 pages of the 413 pages that make up â€Å"The Jungle† detail the goings-on of the meat packing industry.Sinclair’s book was intendedRead MoreFood Manufactures have Taken Over1776 Words   |  7 Pagesbeing the primary industry and instrumental in thei r clever ways; developed a way to profit by reducing workers, encouraged unsanitary habits and unscrupulous ways which resulted as a disastrous blow to the public. This bad habit in the food industry (primarily the meat factories) in late 1800s to early 1900s aroused one of the most controversial novel (expose) â€Å"The Jungle† by Upton Sinclair, and yet thrilling insight with details as to what was going on in the meat industry. Upton Sinclair describesRead MoreThe Jungle by Upton Sinclair Student Critique1539 Words   |  7 PagesThe book The Jungle was introduced as a novel by Upton Sinclair was financed and published with his own money. Upton Sinclair was a famous novelist and social crusader from California. He was born on 20 September 1878 in Baltimore Md. He was the only child of Priscilla Harden and Upton Beall Sinclair. Upton Sinclair’s childhood was lived in poverty, one where his father was an alcoholic, his job as an alcohol salesman most likely contribut ed to his disease. And although his own family was extremelyRead More Exploring The Jungle: The True Impact of a Literary Masterpiece2062 Words   |  9 Pagesthe power to profoundly impact society. One such novel is Upton Sinclair’s 1906 expose of the American immigrant, infamously titled The Jungle. The story is of the trials and tribulations of a Lithuanian family struggling to earn a living in the slaughterhouses of Chicago. The issues faced by this family are some of the most disturbing fictional depictions of the lower class, and some of the most well-read in the past century. The Jungle, now hailed as a literary masterpiece, is credited with beingRead MoreMy Favorite Book is The Jungle by Upton Sinclai610 Words   |  2 Pagesas The Jungle by Upton Sinclair. To me this book is one of the finest books in the world. In fact this novel is so remarkable that it made history and changed the course of events. The Jungle’s excellent qualities have made it my favorit e book. Upton Sinclair’s The Jungle was first published in the United States in 1906. This book became an immediate success as it portrayed the corruption within American business and government. Sinclair based the novel on the American meatpacking industry. He describesRead MoreThe Food Industry From The 20th Century1674 Words   |  7 PagesThe Food Industry from the 20th to the 21st Century Throughout human history, there have always been people who step up to make a change in our world. When people encounter something they don’t like they want to change it. The author of The Jungle and the producers of Food, Inc. are no exception. During the early 20th century the meat packing industry was a filthy and cruel business. Cruel to both the people that worked in the factories and the animals that were killed there. The industry has changedRead MoreEssay on Uptian Sinclair And Socialism2267 Words   |  10 Pages Upton Sinclair and Socialism nbsp;nbsp;nbsp;nbsp;nbsp;Socialism has always been hard for me to understand. I never really grasped the concept of it until I read the book The Jungle and began to research for this paper. Before I begin I would like to go through a condensed version of the history of Socialism. It was founded in 1901 in Indianapolis, Indiana. Two groups came together to form the Socialists, the Social Democratic Party and the â€Å"Kangaroo† wing of the older Socialist Labor PartyRead MoreDorthy Day ´s Reaction to Upton Sinclair ´s The Jungle Essay860 Words   |  4 Pagesread Upton Sinclairs The Jungle. Sinclair was a socialist whom Day most likely would have strongly related to. Day was a part of the Christian Socialist Movement and sympathized with a lot of Sinclairs ideals. At the time she was introduced to The Jungle, Dorothy Day lived in Chicago with her family. Coindentally, The Jungle was set in Chicago, and so Day could further relate to the realities depicted in the novel. The Jungle dealt with the cruel and shocking truths behind the meat packing andRead MoreSocialism And Capitalism In Upton Sinclairs The Jungle876 Words   |  4 Pages Capitalism can become corrupt. This is exactly what Upton Sinclair is trying to argue in his novel, The Jungle. Sinclair makes a strong case for Socialism, describing why capitalism is bound to fail. Instead of having the desired effect of making the world aware of Socialism, his tactics of muckraking and yellow journalism to expose the conditions in the meatpacking facilities took the world by storm. Sinclair’s vivid depictions of life in the Chicago stockyard changed the world in 1906, butRead MoreThe Jungle, And Notified The American Public1261 Words   |  6 PagesIn 1906 Upton Sinclair wrote The Jungle, and notified the American public about the true horrors within the meatpacking industry. Almost a century later, Eric Schlosser writes a very similar piece meant to shock and notify the American Publi c called Fast Food Nation- The Dark Side of the All-American Meal. The greatest element these two pieces have in common is that the cause for these horrific sanitary situations, hazardous employee norms, and foodborne illness outbreaks is all due to monetary greed

Marketing Pl Ice Cream Manufacturing Company Essay

Introduction Adore Ice cream manufacturing company has its headquarters overseas and has now recently opened up a manufacturing plant in New Zealand for it to market its products. The marketing plan gives a short summary of Organic Ice Cream and our mission statement is to satisfy consumers with sustainable organic ice cream products. The main primary goal for the marketing plan is to introduce a plan for new organic ice cream in the market place. My main role as a marketing manager is to seek specialised and have expensive ice creams in a range where there is a unique differentiated and quirky flavours. The Adore Company wants to bring out a limited range of Organic Ingredients Based products in New Zealand so it can target specific needs in the market. My aim is to develop a successful marketing strategy which will launch the products and fill the gap in the market that is needed. Adore Ice cream wants to be nationally recognised, so it can have brand recognition to consumers, and have to potential to expand its market share and relish customer loyalty. Adore wants to look at other options instead of focusing on product such as ice cream and go into other categories, like sorbets. There is little competition in the organic ice cream market. Organic products are generally more costly than non-organic products, this will be a weakness. A strength is that the ice cream is fully organic with all naturally organic ingredients. We have to try satisfy the needs andShow MoreRelatedAmpalaya Cupcake15271 Words   |  62 Pages(Bitter melon) flavored cupcake that can be competitive enough to the local and global industry. Management Highlights The Management Highlights of BBS Corporation is classified into different departments and these are Administrative, Finance, Marketing, and Production in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to theirRead MoreThe Mind of a Marketing Manager26114 Words   |  105 PagesThinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation? Read MoreNestle Accounting Practices8557 Words   |  35 Pages-I Final Project Report Company – Nestlà © India Submitted By Rahul –PGP25259 Praveen – PGP25258 Pratyush – PGP25257 Prachal Mehrotra – PGP25255 Prajeesh Jayaram L – PGP25256 Sanjay Dhir – FPM10013 1. About Nestlà © Nestlà © is a food and package multinational with its headquarters situated in Vevey, Switzerland. The company came into being in 1905, after a merger between Anglo-Swiss Milk Company and FarineLactà ©e Henri Nestlà © Company. The company now has a strong presence worldwideRead MoreVarian Solution153645 Words   |  615 Pages30 40 Hours studying , 3.7 (0) Joan likes chocolate cake and ice cream, but after 10 slices of cake, she gets tired of cake, and eating more cake makes her less happy. Joan always prefers more ice cream to less. Joan’s parents require her to eat everything put on her plate. In the axes below, use blue ink to draw a set of indiï ¬â‚¬erence curves that depict her preferences between plates with diï ¬â‚¬erent amounts of cake and ice cream. Be sure to label the axes. (a) Suppose that Joan’s preferences are

A Public Relations Proposal fo Essay Example For Students

A Public Relations Proposal fo Essay A Public Relations Proposal for the American Egg Board, 1997AN EGG IS ALWAYS AN ADVENTURE OSCAR WILDEEggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the number of eggs consumed per capita each year was 402. Then the news broke scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease. Americans have cut down on their egg consumption fearing negative effects on their health. Fifty years later, in 1995, consumption dropped to 240 eggs per capita. The cracked reputation of the egg is now being patched up. New research is reveals a positive future for the mistreated egg. Furthermore, the egg industry has experienced an increase in production in recent years. In 1995, 174.4 million cases of eggs (360 eggs/cartons in each case) were produced, and in 1997, the number rose to 183.2 million cases. The U.S. egg industry is a major contributor to the nations food supply. In 1996, the distribution into the marketplace of the 177.6 million eggs produced is as follows:53.0% purchased at retail27.9% further processed (used in the manufacturing of products such as cakes, pies, pasta, etc.) for food service, manufacturing, retail and export17.4% for food service use1.7% for exportCholesterol and its link to heart disease have been the biggest detriments to the eggs good name. Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level. A single egg yolk contains 200 milligram s of cholesterol thereby causing experts to suggest a 4-egg-a-week limit. Since that time, however, changes in expert opinion have come about. Recent research has shown that there are two types of cholesterol: Dietary cholesterol, the cholesterol consumed in foods and blood cholesterol, the cholesterol found in the bloodstream (also called serum cholesterol). Recent studies have concluded that the amount of dietary cholesterol has little effect on the level of blood cholesterol. The culprit is actually saturated fat, a substance that is not abundantly found in eggs. Blood cholesterol can be broken down into two major parts: HDL or high-density lipoprotein and LDL, low-density lipoprotein. HDL, known as good cholesterol, helps move cholesterol back to the liver for removal from the bloodstream. LDL, referred to as the bad cholesterol, helps cholesterol stick to artery walls. Saturated fat raises blood cholesterol and LDL levels more than any other element in the diet. Eating foods like red meat, which are high in saturated fat, strongly affect the cholesterol levels in the blood. On the other hand, eating eggs, which contain The. HDL cholesterol, is less threatening, according to nutrition experts. Studies have shown that many people on a low-fat diet can eat one or two eggs a day without measurable changes in their blood cholesterol levels. The discovery of the differences between the bad cholesterol (HDL) and good cholesterol (LDL) helps to end this delusion of the egg. Prevention of heart decease means strict monitoring of the bad cholesterol in the blood stream. Spreading the news of the dietary cholesterol (good cholesterol) present in the egg will encourage Americans to consume more eggs. In addition, based on data from the American Heart Association, there are no direct relationships between egg consumption and Coronary Vascular Disease (CVD) mortality in male or female populations. Evaluating the data resulted in some interesting comparisons. Weekly per capita egg consumption in France, the United States and England are 5.1, 4.5, and 3.3 eggs per week where as theCVD mortality rate per 100,000 per year is 250, 460 and 516 respectively. Japan showed the lowest CVD mortality rate, with the highest per capita egg consumption (6.5 eggs per person per week). Salmonella Enteritidis (S.E.) bacterium was another concern regarding eggs. The situation with this bacteria is fortunately not as grave as it seems. If the egg is properly handled and prepared, the chances of consuming an egg that is infected with Salmonella is slim. In fact, the number of outbreaks linked to Salmonella contamination of shell eggs has steadily declined from a high of 77 in 1989 to 50 in 1996, according to John Mason, former director of the United States Department of Agriculture. According to Dr. Mason, the risk of contracting egg-related salmonellosis is extremely low for healthy individuals. Dr. Mason also mentions that there is one outbreak for every 1 billion eggs consumed. In addition, according to statistics of the Center for Science in the Public Interest, Salmonella Enteritidis in eggs is not the main cause of food poisoning deaths. With proper care and handling, it poses no greater risk than any other perishable food. The American Egg Board is an active par ticipant in the SafeServe program and is a member contributor to the Partnership for Food Safety Education. They, together with the Egg Nutrition Center, provide a variety of egg safety brochures for both consumers and institutional food service organizations. Tips include discarding any cracked or leaking eggs and keeping eggs refrigerated at or below 40 degrees Fahrenheit. They also recommend cooking the egg until the egg whites are set and the yolk is thick but not hard. Salmonella is destroyed at a temperature of 140 degrees Fahrenheit for 31/2 minutes or until the egg reaches 160 degrees Fahrenheit. A subject that also needs to be addressed in the analysis of egg consumption is the inception of egg substitutes. The first egg substitutes were created about 20 years ago and were largely made up of egg whites and were bought by heart patients and people watching their cholesterol. Since then, more brands and types of egg substitutes have been produced. However, substitutes cost about 20 to 25 cents a serving, or two to four times as much as real eggs. Also, they often contain artificial coloring and preservatives which negatively affect the taste. Eggs are an inexpensive source of high-quality protein and are fairly low in saturated fat. One egg contains about as much fat as youll find in an 8-ounce glass of 1 percent milk. Eggs contain a high nutrient density and a broad range of vitamins and essential minerals. Majority of water soluble vitamins and minerals, all the fat soluble vitamins, and 45 % of the high quality protein are localized in the yolk. Therefore eggs are an essent ial part of the diet of people of all ages. They can provide many of the vitamins and minerals that seniors may be lacking in their diet. As for children, cutting out foods that contain cholesterol may actually deprive a child of essential nutrients necessary for proper growth and development. Serving children a cholesterol free diet can be a hindrance to good nutrition at a critical time in their lives. An important piece of news about the egg is omega-3. Eggs are a rich source of omega-3, a fatty acid that is essential to brain growth and development. Studies indicate that omega-3 may reduce the risk of Cardiovascular Disease, arthritis, high blood pressure, tumor growth and diabetes. With all the benefits that the egg can offer and with all the current research supporting its advantages, there are more and more reasons for the public to welcome the egg back into their diets. OBJECTIVES:To change the misconception of the eggTo create an awareness of the positive attributes of the eggTo educate the publics on the nutritional benefits of the eggTo persuade the publics to consume more eggsTarget Audiences:The success of this public relations campaign greatly depends on selecting the right markets to direct it towards. Various target audiences are addressed in this proposal. The main public this proposal seeks to target consists of male and female consumers aged 18 34. According to the Lifestyle Market Analyst, male and female singles of this age bracket are ranked one of the highest among the U.S. population to be involved in sports, fitness and health. The individuals in this group are concerned with improving themselves, interested in new technology (i.e., the Internet), and own and operate a personal computer. They travel frequently on business, spend considerable amount of time participation in outdoor sports, and enjoy gourmet cooking/fine foods. In comparison to men, the women are slightly more interested in improving their health, dieting and natural foods. Both the male and female audiences are technologically and media savvy, follow current trends. Another interesting fact is that many of these people are involved with their careers, therefore lessening the time for cooking and food preparation, especially in the morning. A majority of this pu blic lives in metropolitan area. Women aged 35 64 are also a public that must be targeted. They are usually the key decision makers in their homes, in terms of nutrition and diet for all members of the household Though, the total egg consumption of the average U.S. household may not have drastically decreased in past years. It is essential this audience become well informed, considering the vital role they may play in a large portion of households in the U.S. Men ages 35 -64 arealso an important public because of their increased interest in health and fitness. Another important audience involved is the media. This group consists of food, lifestyle and health editors of major publications (newspapers and magazines). They are vital to the success of the campaign because it is through them that all the information is disseminated and ultimately reaches the general public. Also, the aforementioned consumers rely strongly on magazines for their nutritional information. Freedman's Bureau Essay*Promotional material These items is expected to increase the visibility of the Eggs-cellent Eggs Campaign, such as postcards, T-shirts, caps, and refrigerator magnets. Communication Vehicles:The Egg Board will use a number of communication vehicles to achieve its public relations. Among the public relations tactics the Egg Board will employ are included:Press kits (which contains news release, background information, a fact sheet, and a VNR). Press Kits will be sent to school nutritionist, food, health, and lifestyle editors of magazine and newspapers, Food, health, and lifestyle producer of television stations, gyms, food, health, and lifestyle editors of online publications. News releases to keep the media informed of the latest news in health and nutrition, e.g., information on good and bad cholesterol, trends in eating, and to inform the media of up and coming events. Each news release will be special to the targeted vehicle. VNR (Video New Release) The American Egg Board will produce a VNR that includes general to specific information on eggs. Such as nutritional facts, health benefits and research to portray eggs in a positive way. PSA (Public Service Announcement) The American Egg Board will produce two PSA (TV. 30 sec Radio 60 sec ) that includes general to specific information on eggs. Such as nutritional facts, health benefits and research to portray eggs in a positive way. Evaluation:The Public Relations plan will be closely monitored and evaluated to ensure the effectiveness of the Public Relations program. The evaluation methods includes: surveys (e.g., survey following the special event and at the end of the campaign), sales and content analysis. Analysis of media clippings and post surveys will detect any change in perception of the egg and any change in eating or nutritional habits. The number of website visitors and toll-free callers will be a quantifiable determinant of reach. The number of request for information will show the demand for information on egg nutrition, egg recipes and health advice. Monitoring a change in the U.S. per capita consumption of eggs will determine the success of the campaign. Estimated Campaign ExpensesPromotional Pamphlets$50,000School Program $24,500POP Promotion$3,120Health Clubs$31,2000Editors Menu$15,000Menu Updates$11,000Communication ToolsPress kit$5,000VNR$65,000PSA$75,000Spokesperson$180,000Eggmunch$75,000Evaluation CostTotal Cost$499,420 Notes to the Estimated Campaign Expenses:1. Pamphlets 500,000 will be printed at a cost of $.10 per pamphlet2. School Program this includes 1-million handouts (cost: $.01 each), 30,000 posters (cost: $.15), and 5,000 nutrition guides for educators ($2 per guide). 3. POP Advertising this includes a POP display in major supermarkets through the US for an average of 200 per state 10,400 total ($.15 per display)4. Health Clubs 5,200 top/popular health (Average 100 per state), (cost: $6 per package including shipping cost)5. Editors menu binder 200 produced (cost: $10,000 preproduction, and $6 per copy including shipping cost)6. Menu Updates two planed estimated cost: $5,000 preproduction and $5 per update including shipping cost. 7. Press Kit includes slides, pictures, eggmunch invitation, news release, fact sheet, T-shirt, VNR (note 8). 8. VNR (Video News Release) production cost: $55,000, copies are $5 each. 9. PSA (Public Service Announcement) production cost: TV. $50,000 copies are $5 each; Radio cost $10,000 copies are $3 each. 10. Spokesperson $130,000 salary for 12 months and $50,000 for travel and related expenses. 11. Eggmunch (special event) cost includes park permit/usage fee ($10,000), staff of 25 (5 workshop leaders at $200, 5 cooks at $200, and 15 helpers at $100);PA system and DJ $5,000, rental items, food ($15,000), and promotional items: spatulas, T-shirts and refrigerator magnets. Accomadation for up to 1,000 persons. Media ListConsumer MagazineAmerican FitnessAmerican HealthBetter Health MagazineBetter NutritionBody Mind Spirit MagazineConscious ChoiceConsumer Reports on HealthCosmopolitanCooking LightCountry Living Healthy LivingCurrent HealthElleEating WellEssenceFamily CircleFirst for WomenFIT MagazineFitnessGlamourHarpers BazarHealthHealthy KidsLadies Home JournalLiving FITMademoiselleMarie ClaireMcCalls MagazineMirabellaMens FitnessMens HealthMs. Muscle Fitness Natural Health: The guide to well beingNew WomenNutrition Health ReviewParenting MagazinePreventionRedbookSelfShapeVogueWThe Walking MagazineWellness QuarterlyWomans DayThe Womans JournalWomans WorldWorking MotherWorking WomanTRADE MagazineJournal of Food ScienceJournal of NutritionNatural Foods MerchandiserNutrition Research NewsletterNutrition ReviewsNutrition TodaySupermarket NewsNewspapersMajor Morning DailiesUSA Today-Arlington, VAThe Wall Street Journal- New York, NYTop Daily Newspapers (Based on the highest circulation)Wall Street Journal New York, NYUSA Today Arlington, VANew York Times New York, NYLos Angeles Times Los Angeles, CAWashington Post Washington, DCDaily News New York, NYChicago Tribune Chicago, ILNewsday Melville, NYHouston Chronicle Houston, TXDetroit Free Press Detroit, MIChicago Sun-Times Chicago, ILDallas Morning News Dallas, TXSan Fransico Chronicle San Fransico, CABoston Globe Boston, MAPhiladelphia Inquirer Philadelphia, PATh e Star Ledger Newark, NJNew York Post New York, NYArizona Republic Phoenix, AZThe Plain Dealer Cleveland, OHStar Tribune Minneopolis, MNSan Diego Union Tribune San Diego, CAMiami Herald Miami, FLSt. Petersburg Times St.Petersburg, FLOrange County Register Santa Ana,CAThe Oregonian Portland, ORBaltimore Sun Baltimore, MDRocky Mountain News Denver, COSt. Louis Post-Dispatch St. Louis, MOAtlanta Constitution Atlanta, GADenver Post Denver, COBoston Herald Boston, MASan Jose Mercury News San Jose, CARadio (Top 20 DMA)#1 New York, NYWABC-AM New York, NYWMXV-FM New York, NY#2 Los Angeles, CAKABC AM KBIG FM#3 Chicago, ILWVAZ FMWGN AM #4 Philadelphia, PAWHAT-AMWHYY-FM#5 San Francisco, CAKALW FMKCBS AM #6 Boston, MAWGBH FMWMJX FM#7 Washington, DCWMAL-AMWJKF-FM#8 Dallas-Ft.Worth, TXKERA-FMKNON-FM#9 Detroit, MIWDET FMWDTR FM#10 Atlanta, GAWGST AMWQXI AM#11 Houston, TXWGST-AMWRFG-FM#12 Seattle, WAKOMO-AMKVI-AM#13 Cleveland, OHWMMS-FMWCBS-FM#14 Minneapolis-St.Paul, MNWCCO-AMWMN N-AM#15 Tampa/St. Petersburg, FLWHNZ AMWRBQ AM#16 Miami/Ft. Lauderdale, FLWSHE FMWHQT FM#17 Phoenix, AZKESZ FMKTAR AM#18 Denver, COKHOW AMKOA AM#19 Pittsburgh, PAKDKA-AMWTAE-AM#20 St.Louis, MOKWMU-FMWGNU-AMSpecial Radio Food Programs:21st Century Nutrition- WEDO-McKeesport, PAEat Right Las Vegas KORK- Las Vegas, NVFood for thought WCCO- Minneapolis, MNGreat Recipies with Lynn Paska WHRL Albany, NYYour Health USA Radio Network Dallas, TXTelevisionFamily Programs47 Family Magazine KWHB Tulsa, OKAmerican Family NET network Washington, DCCTN Today WCLF Clearwater, FLTodays Family KTVT Ft.Worth, TXTodays Family WTGL Orlando, FLFoodGetting Healthy TV Food Network New York, NYHealthy Alternatives Cablevision of Framingham Inc., Framingham, MAHealthy Living Fit TV Virgina Beach, VAIn Food Today TV Food network, New York, NYHealthA Healthy Perspective Marcus Cable Sheboygan, WICall the Doctor WFMZ Allentown, PAChanging Habits with Caryl Ehrlich Time Warner Cable of New York City-New York, NYFox for Health FNC-New York, NYFor your Health WTCI Chattanooga, TNGet the Facts Cabel TV of Kennebunk- Kennebunk, MEGetting Healthy TV Food Network New York, NYHealth Beat WTVE Reading, PAHealth Call WLAE New Orleans, LAHealth Matters Mestar Communication Allentown, PAHealth Today WMGM Concord, NJHealthy Living Fit TV Virgina Beach, VAHealthy TV Healthy Television Production New York, NYBIBLIOGRAPHYMogelonsky, Marcia: Eggs get RehabilitatedAmerican Demographics, pg. 30, August 1997ONeill, Molly: After the Fall: Humpty Dumpty Regains His ThroneThe New York Times, pg. F1, September 24, 1997Kolata, Gina: Scientists Ease Up On Fear of EggsThe New York Times, pg. F3, September 24, 1997The Lifestyle Market Analyst 1997 Chicago: 5RDS/Polk Co., 1997Bacons 1997 Media Directories Chicago: Bacons Information Inc., 1997www.usda.govwww.unitedegg.orgwww.cpit.gorwww.aeb.orgwww.fightbac.orgwww.enc-online.orgwww.jesadv.comAdditional Sources of Infromatio n* In-person interviews were conducted with members of the target audience